Product Launch & Marketing Campaign, May 2017
Vines are a format to squeeze the most funny, beautiful, breathtaking moments into. Defying traditional narrative with their format, they’re a lot like trailers. And like a great trailer, they make you want to watch the movie. With this beta release, a Vine can now be a trailer that points directly to a mini-movie.
I worked with a small in-house team to create an instructional video pinned to every user's feed to explain the new #BeyondtheVine feature.
Josh Pindjak, Design
Adam France, Design & Concepting
Rachel Goldsberg, Copywriting
Alina Beebe, Photography
Zack Davenport, Art Direction & Design
Adobe Premiere Pro CC
Adobe After Effects CC
Display & Social Campaign