Swarm by Foursquare
January - March 2014
Swarm is the fastest and easiest way to keep up and meet up with friends. As an evolution of the original Foursquare check-in experience, Swarm provides an at-a-glance view of all your friends and what they’re up to, making it easier to keep up online and meet up in real life.
The Branding Process
We worked closely with our friends at Red Antler throughout the branding process for both Swarm and Foursquare and I was happy to call their headquarters home for a little over a month while working together. During the process I had the unique opportunity to work closely with the Swarm team on visual design within the app while simultaneously working with Red Antler on the app's branding. The project was an amazing learning experience. Not only did I witness the incredible amount of work it takes to make an app from scratch, I also got up close and personal with Red Antler's branding process.
PART I: DRAWING INSPIRATION
We wanted Swarm to feel energetic, playful, and evoke serendipity so we needed an identity that matched this personality. We began the process by digitally collecting references and imagery using Pinterest then physically printing, cutting, and arranging the images into a mood board.
PART II: IDEATING AND ITERATING
Once we settled on a mood board that visually represented the personality we wanted to embody, we began to sketch out a whole lot of bees. Over 160 bees.