Music on Vine
Marketing Campaign, August 2015
Music has been part of Vine’s culture since the beginning. Now, we’re connecting you to the music you love, starting with new ways to discover and create with music on Vine.
Jason Mante, Art Direction
Ryan Swigart, UI Design
Janessa Det, Web Engineer
Kristian Bauer, iOS Engineer
Supporting Splash Page
Recording of final onboarding experience
Stills from onboarding flow
"Breadcrumbs" used to guide users through the new features of Music on Vine
The onboarding videos were then turned into in individual Vines used on the announcement blog post and on all social channels.