Beyond the Vine  

Marketing Campaign, June 2016

DeTails

Vines are a format to squeeze the most funny, beautiful, breathtaking moments into. Defying traditional narrative with their format, they’re a lot like trailers. And like a great trailer, they make you want to watch the movie. With this beta release, a Vine can now be a trailer that points directly to a mini-movie.

I worked with a small in-house team to create an instructional video pinned to every user's feed to explain the new #BeyondtheVine feature. 

SKILLS

Art Direction
Marketing
Web Design
Animation
Video Editing

TEAM

Jeremy Hudson, Marketing PM
John Hibionada, Camera + Music

TOOLS

Adobe Premiere Pro CC
Adobe After Effects CC

 

Final instructional video

Select stills from the final video

 

Supporting Splash Page

web_1.png
 

Process

First pass at wireframes

First pass at wireframes

Refining the wireframes

Refining the wireframes

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